I was so excited when I heard about Insomniac’s new project, Factory 93. I’m a huge fan of house and techno, and loved to hear that they were taking it back to the underground. Luckily, I was already planning on being in LA on the date of the first ever show. I’m a fan of Hot Since 82 as well, so there was no way I was going to miss this debut!
Unfortunately, it wasn’t everything I hoped. The music was great, and the warehouse is cool, but they missed the mark on creating the old, underground vibe.
Some of the pluses were that Hot Since 82 played a killer set. The room was full but there was still plenty of room to dance. Everyone was getting down, and kept going all night long. The production was well done. They had a black diamond cube hanging in the center, nothing too flashy to fit the dark aesthetic of the scene. Outside, there is a large mural on the building and plenty of room for everyone to hang out if they want to escape the music for a second.
Where I was let down, was that they still maintained the high price, LA culture. The tickets were over priced unless you bought the early bird. For what you got, I think $50 was too much. If they are really trying to create the same feel as years ago when people had illegal warehouse parties, you can’t charge $50+ for a ticket. With minimal production and the way the event is set up, there’s no reason they should be charging this much. You also shouldn’t be charging $20 for a drink. Both of these things definitely took away from the feel that they are supposed to be trying to create for Factory 93. Another downside was that there were not many porter potties. The lines were so long. You need more than 10 porter potties for an event where there is over a thousand people. Because this still had the overpriced aspects of upscale night clubs in LA, it felt like they missed the mark on “taking it back to the underground.”
Although this was a bit underwhelming and did not meet my expectations of what they said they were trying to create for the event, they do book some amazing acts, so I would go again just for that, with lower expectations. Don’t go expecting it to feel like a warehouse party from the 90’s. And, buy the early bird ticket so you feel like you got your money’s worth.